Creator EconomyTravel-TechDistributionProduct Storytelling
Stay22, UGC, and Creator-Led Distribution in Travel
A LinkedIn post on how Stay22 treats creator content as distribution infrastructure — not decoration — and why UGC is shifting from marketing to booking behavior.
What this shows
Reading a company's strategy (Stay22) and reframing UGC as distribution infrastructure rather than brand awareness.
Why this matters
This sample shows how I translate a platform's product moves into a clear thesis about where travel distribution is going — creator-driven demand, content people already trust, and monetization built around real booking behavior.