Founder LessonsCommunityIRL DistributionPositioning
Virginia Tech's Event Major and the Shift to Outcome-Based Titles
A LinkedIn post on Virginia Tech's new Event and Experience Management major and why startups and VC firms have already replaced task-based titles like Event Planner with outcome-based roles like Head of Community, Founding Growth Lead, and Head of IRL.
What this shows
Reading a university curriculum change as a signal that the market has already repriced event and community work as a business outcome, not a service task.
Why this matters
This sample shows how I connect positioning, titles, and IRL distribution — why outcome-based roles read as ownership, why the room is the distribution channel, and why repeatedly entering the right rooms long enough for trust to compound beats online outreach alone.